Mineke Foundation works in Liberia. Our goal is to help people - especially young people and women - to become economically self-reliant. We focus on education and entrepreneurship. We have three ...
Branding & promotion of social enterprises in Liberia
Contact person
Tonia Dabwe
#37188
Scan me or visit www.volunteer.deedmob.com/o/mineke-foundation/opportunities/Branding--promotion-of-social-enterprises-in-Liberia/37188 to join
Summary
We are looking for a hands-on volunteer with working knowledge of marketing & branding to help develop our social ventures in Liberia.
Detailed description
Mineke Foundation is starting 3 - 4 social enterprises in Liberia this year: a Tailoring & Fashion House, a Pastry Shop, a primary school and probably small-scale soap production. The social enterprises originated in part from the professional & business training courses that we offered between 2015 - 2020.
With the social enterprises we offer training on the job (vocational training), internships and jobs. We also want to show that it is possible to make high quality products for the local market. Both for the bottom and the higher segments. This requires strong branding & marketing.
MF has built up a good reputation as a professional and proactive organization with high-quality professional training. However, the knowledge of our local team is limited; their ideas and ambitions are not. Therefore, there is close cooperation between our volunteers and our local team.
What makes our work extra challenging is that not everything is available in Liberia (or only at high prices). The country imports a lot of what it uses. This requires creative solutions, for example for packaging and informing potential students, but also because of our limited budget.
We are looking for a creative volunteer who cannot be caught easily and who finds this an exciting challenge and who wants to help to market MF and our social enterprises. Specifically, it concerns:
- Develop communication and promotion strategies for social enterprises, including the school
- Developing and expanding the branding (name, logo, corporate identity, packaging, framework for social media campaigns, marketing & promotional items) in collaboration with our team and committed volunteers
- Create promotional and communication materials in collaboration with the local team
Time commitment
12-16 hours a month
Requirements
- You are fluent in English
- You are able to explain things at MBO level and you have to take into account that you have to explain often and a lot
- You think in terms of possibilities, you have a practical attitude and you cannot be confused
- You have extensive experience with marketing / branding / promotion
- You are familiar with graphic design programs such as Canva or Photoshop
- You enjoy working with a small organization and budget
- An advantage is experience with (working in) African or other non-Western countries
What we will provide to volunteers
🤝 Extra support
About Mineke Foundation
Mineke Foundation works in Liberia. Our goal is to help people - especially young people and women - to become economically self-reliant. We focus on education and entrepreneurship. We have three projects:
== The Damiefa School offers affordable private education from kindergarten through the first three years of high school. We use the national Liberian curriculum, supplemented with an Art Education program developed by Dutch/American teachers and a Reading Comprehension program specifically developed for Liberia by American teachers. Our ambition is to grow the school into a full-fledged high school.
== Our Women’s Club offers an entrepreneurship program and a social education program. The entrepreneurship program includes short vocational courses, business training & coaching, and microloans. The educational program offers monthly workshops on topics such as (reproductive) health, women’s rights, leadership and sexual violence against women. There is also a savings club with peer-to-peer lending.
== The Resource Center is a multifunctional space with a small library/computer room where employability training for young people is also given. Before Covid, we also offered digital skills training to surrounding schools and (young) adults in the area. We will offer this again in due course.
Check our Facebook page for recent updates: www.facebook.com/MinekeFoundation
Mineke Foundation is an award-winning foundation known for its quality and professionalism. We are an accredited local Liberian NGO, vocational school and private school. A small, committed and motivated local team carries out our projects in Liberia.
The Dutch foundation consists of international volunteers and supports our team in Liberia, including fundraising, social media & communication and knowledge transfer. Both teams work closely together.
Our fun and enthusiastic volunteers will make you feel at home quickly! We all work from home and have regular Zoom calls, also with our team in Liberia. Volunteers living in the Netherlands usually meet twice a year. Good to know: we speak both Dutch and English, but usually speak English during calls & meetings.
Mineke Foundation was founded in 2009 by Tonia Dabwe to build on the work her parents started in Liberia in the late 1960s. The foundation is named after Tonia's Dutch mother who has been missing since the civil war in Liberia.
